Lecture

Bringing Marketing Information to ST4

Wednesday, 20 June 2018 / 13:30 - 14:00

Since 2015, Atlas Copco has used Schema ST4 to create safety and product information for industrial tools and solutions. One year ago we included marketing material in ST4, for reuse and distribution of information to several different marketing channels. We soon discovered that working with marketing information in this way would require a new way of structuring the information, a need for new and different metadata and new export methods. This talk will elaborate more on our solution, give some inspiration and provide a few lessons learned.


Speakers